Objective 4

To enhance community awareness of the role of the Emergency Department.

Awareness of the Emergency Department – A Consumer’s Perspective project was raised within the local community through a combination of newsletters, publicity and local media support.

Promotion strategies used throughout the project included:

	In conjunction with Shopfront, the development of an information flyer for young people to increase awareness of the role of the ED and to provide project feedback.
	Regular project updates in the internal ED Newsletter.
	Articles about the ED and the project in local support group newsletters eg. Northern Carers Network.
	Feature article in the local Messenger press.

Future initiatives for the promotion of the project will include:

	The raising of community awareness of the ED through the local press, community radio, local Members newsletter and articles in Salisbury and Playford local council community papers.
	The installation of a community display board within the ED waiting room. The display board will feature information about the ED and injury prevention and health promotion material.
	Provision of information leaflets about the ED for distribution to the local community through councils, community health service providers, general practitioners and other venues for health promotion. (See Appendix II)
	The proposed development of the primary school student’s video, teacher’s guide and student activities folder.
	The presentation of the report on the World Wide Web.
	The launch of the final project report and initiatives developed during the course of the project.

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